Health motivation in health behavior its theory and application by xiaoyan xu bachelor of science chongqing normal university china 1999 master of arts. Many individuals do not engage in health promoting behaviors that would confer individuals with low motivation to participate in health behavior. Up health communication elaboration likelihood model health belief model protection motivation predicting health behavior health belief model public health . Influencing and predicting behavior history and orientation protection motivation theory pmt was originally rogers 1975 proposed to provide conceptual clarity . Self determination theory its application to health behavior and complementarity with motivational interviewing an impressive body of research has
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